The key to great product marketing? The pre-work.

A talk by Devon O'Rourke
Senior Product Marketer, Amazon

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About this talk

All too often product teams and marketers find themselves anxious for growth, frantically searching for levers or hacks to jump start lagging adoption numbers. Quickly attained, vanity growth is not sustainable. A tree doesn't grow branches without first forming a trunk (I made this phrase up but it feels right). So where do you start?

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Devon O'Rourke

B2B and B2C product marketer at Amazon. Formerly at Etsy, Tremor Video, ESPN, and Publicis.

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