Building and optimizing a company-wide experimentation process is not easy. You can find tens of frameworks but they can't be directly applicable to your business — you have to adjust the methodology to your business model, company's resources, external environment and also keep optimizing the experimentation process. Don't limit yourself (and any department of your company) to on-site CRO tests only — testing can be successfully done with PPC, partnerships, email marketing, MarTech tools, referrals, retention strategies, new customer segments, SEO and many others! Based on an analysis of 32 companies led by growth teams, I identified the success factors of the most effective growth strategies and I’m excited to share them with you!
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