A Startup Approach to Enterprise Growth: The IBM Story

A talk by Jason Barbato
VP of Growth, Orange Pegs

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About this talk

Establishing an agile, scalable growth program anywhere is difficult; let alone at one of the world's oldest and largest technology companies. But in the last three years growth adoption has scaled over 10x at IBM, with the founding team generating nearly $40M in ARR from experiments along the way.

Hear about how a fresh, disruptive, entrepreneurial approach allowed for ground-breaking experiments, additional investment, standardization, and rapid velocity and scale that has elevated IBM's enterprise growth program as among the best-in-class.

It's an inspiring story for any growth professional!

Discuss this further with Jason https://app.growthmentor.com/jason-barbato

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Jason Barbato

Growth, Inbound, Product Marketer. Agency Partner. Former Best-In-Class Enterprise Growth Hacker at IBM.

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