The 3 critical phases of startup marketing

A talk by Abhay Khurana
CMO, Feathr

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About this talk

Startups go through many phases – from discovering their initial business model to creating efficiencies and into scale itself.

It's CRITICAL that your marketing evolves alongside your business, focusing on the right things at the right times. Marketing teams (and leaders) fail when they don't understand what phase of marketing they are in and focus on the wrong things.

I've learned this the hard way.

The challenge isn't learning how to implement marketing tactics and channels. Content, social, events, outbound – each tactic is covered in endless detail across the web. The real challenge is working on the right things at the right time. Any channel CAN work, but which (if any) is the right one to implement for your startup?

Join my practical session to learn about the 3 critical phases of startup marketing, how to identify which phase you are in, and the specific kinds of work you should be focusing on to be successful in each phase.

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Abhay Khurana

Marketer and team builder focused on creating brands and marketing systems that predictably acquire and retain great customers.

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