When the right words appear in front of the right people, it’s like the copy from your page joins a conversation already happening in the minds of your prospects. It becomes a dialogue of “I wish I had this” and “Do you wish you had this? Let me show you how you can get it.” The conversation continues from there, sometimes with other people, like user reviewers, chiming in just at the right moment. Sometimes with your marketer sending an email that is so perfectly timed your prospects wonder if you’re reading their minds.
In this conversation, your job is to convey a simple message of the value you have to offer. But, crafting that message is anything but simple.
Here’s five steps you can use to gather, analyze and utilize qualitative research to continually improve your language to help you reach language-market fit.