About this talk
Most businesses send rubbish emails to their users and customers. Most businesses struggle with low open rates, poor click through rates, and, ultimately, find their users don't do anything after they receive mass mail-outs.
In this talk, James will share a bunch of lessons he's learnt the hard way, through growing GoSquared to thousands of customers, and sending hundreds to tens of thousands of people over the course of the last 10 years. From segmenting your audience, to engaging subject lines, to behaviour based triggers, James will be sharing all the secrets he has in this fast paced, practical talk.
Get James' opinion on your email strategy https://app.growthmentor.com/james-gill