How Storytelling drives conversions and lowers resistance to change using brain magic

A talk by Ben Chiriboga
Head of Growth, NEXL

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About this talk

Over the last 20 years there's been an explosion in social science findings that help us understand why people do, buy and think the things they do. As a former biology major in college, I've been a keen observer into this branch of research and are currently applying it in my growth experiments. In this talk specifically, I'll summarize the latest findings and drill down on how Storytelling is not only a tried and true way to drive conversion but how modern neuroscience is proving what great leaders and change agents have always known - Stories Sell.

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