How to Convert Free Users Into Happy, Paying Customers

A talk by Wes Bush
Principal, Product-Led Institute

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About this talk

User onboarding is at the crux of turning users into customers and yet most people guess how to improve the product experience. In this workshop, I'll share the Bowling Alley framework which will show you how you can create a powerful onboarding experience that turns users into happy, paying customers. Whether you're just starting out or have a well-established business, this framework will help you move the needle on your business and grow that MRR.

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Free User Onboarding Guide

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Wes Bush

Wes Bush is best known for challenging the traditional way of growing a SaaS business. He has been featured in MarketingLand, Forbes, and the Huffington Post, and has lectured at Canada’s top Polytechnic college. He is currently the founder and president of Product-Led Institute.

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