How Careem Acquired & Activated 1,352,000 users from this 30 second video

A talk by Nelio Leone
Founder, UrbanMonks

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About this talk

Careem is a ride-hailing start-up operating in the Middle East. I was their first Marketing Guy with an impossible task: put the brand on the radar and beat Uber at its own game with a tiny marketing budget.

Recently, Careem was bought out by Uber for 3.1B$. It became the first Tech Unicorn of the region.

How did we do this? Back then, we couldn't compete with Uber on Ads Spend. So, we launched this 30-second UNBRANDED shaky video about a failed human slingshot.

That's how we activated 1,352,000 users in 13 days.

Join the Talk! Learn the technical details and the nifty Growth Hacks which allowed us to beat Uber at its own game ­čśł

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