The cost of acquiring a new customer can range from five to seven times the expense of keeping an existing one, yet many companies and start-ups are still focusing solely on customer acquisition. Dwelling on short-term gains and ignoring the impact of a user-centered product and experience can affect the long-term success of your business. In this talk, I want to focus on the benefits of keeping your users' best interests in mind, and how to align them with your own business goals.
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