The big bad content marketing plan

A talk by Vassilena Valchanova
Independent Marketing Consultant,

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About this talk

How many types of content do you have in your marketing plan? If the answer is “less than 10”, we’ve got some work to do!

People often think creating content is a question of creativity, but that’s not true. If you roll your sleeves up and do the work, you can come up with lots of content ideas that bring value to your users.

During this talk, we’ll review different ways of generating content ideas and building topic groups and content clusters - for social media, your blog, and newsletter.

Of course, we'll start by defining your audience and researching their interests. We’ll check out some competitors and audit our own content. Finally, we’ll choose the topics, formats, and channels we want to focus on and we'll combine all of them a robust content distribution plan.

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Vassilena Valchanova

Digital marketing consultant, trainer, and speaker with over a decade in e-commerce and SaaS marketing.

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