Building a Lean, Mean, Lead Generating Machine with Outbound Prospecting

A talk by Mark Colgan
Chief Revenue Officer, Taskdrive

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About this talk

We'll be taking a deep dive into how Prospecting fits into the Outbound Sales process and how founders can design and deploy their own Lead Generation Machines to build a repeatable and scalable sales process.

To build a Lean, Mean, Lead Generating Machine we will cover: 1. The importance of developing your ICP and Buyer Personas 2. Adding personalisation through research 3. Crafting compelling messaging messaging 4. Selecting the correct cadence for outreach 5. The tools and setup required to build your lead generating machine

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Mark Colgan

B2B SaaS Growth & Marketing Automation Specialist. Techstars '18 Alumni.

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