Data & Insights Lead
Google
18 November 2019, 11:40 AM
Topics covered by Martin
Talks by this mentor
18
Growing with data: Setting the right KPIs for growth
Google Analytics Ecommerce custom report.
A done-for-you custom report template, which you can instantly add to Google Analytics in order to use as KPI framework.
Please note, you need to register as an attendee before you can access this freebie.
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About Martin
Hi, I am Martin, a marketing & sales analyst at Google. After working as an analyst at an eCommerce Startup I started my career at Google as a marketing consultant for small businesses and startups helping them mainly with their Google Ads strategy. I then moved into my current role as a data & insights lead. After I realized how beneficial it is to learn those analytical and technical skills as a marketer (and not only as an analyst) I decided to share my experience with other marketers to help them become more data driven and started my side project AnalyticalMarketer.io. Besides writing about career development for data-driven marketers and marketing analysts I publish short guides on how to apply data skills to real life marketing challenges.
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