Data & Insights Lead
Google
Topics covered by Martin
Talks covered by this mentor
18
Growing with data: Setting the right KPIs for growth
Connect with Martin
About this Mentor
Hi, I am Martin, a marketing & sales analyst at Google. After working as an analyst at an eCommerce Startup I started my career at Google as a marketing consultant for small businesses and startups helping them mainly with their Google Ads strategy. I then moved into my current role as a data & insights lead. After I realized how beneficial it is to learn those analytical and technical skills as a marketer (and not only as an analyst) I decided to share my experience with other marketers to help them become more data driven and started my side project AnalyticalMarketer.io. Besides writing about career development for data-driven marketers and marketing analysts I publish short guides on how to apply data skills to real life marketing challenges.
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