Hi, I am Martin, a marketing & sales analyst at Google.
After working as an analyst at an eCommerce Startup I started my career at Google as a marketing consultant for small businesses and startups helping them mainly with their Google Ads strategy. I then moved into my current role as a data & insights lead.
After I realized how beneficial it is to learn those analytical and technical skills as a marketer (and not only as an analyst) I decided to share my experience with other marketers to help them become more data driven and started my side project AnalyticalMarketer.io.
Besides writing about career development for data-driven marketers and marketing analysts I publish short guides on how to apply data skills to real life marketing challenges.