I've built Growth Stacks for B2B SaaS companies based on my knowledge and experience of running inbound and outbound strategy. For one client this meant a 328% increase in new leads and a 30% increase in net new revenue. I have the ability to view the entire AARRR lifecycle and help businesses understand the architecture they need in their Growth Stack so that it is scalable, repeatable and profitable and drives revenue.
I’ve dedicated the last 6 years of my professional career in deeply understanding the MarTech landscape. I’ve then taken this knowledge and applied it to multiple B2B SaaS companies which have resulted in revenue growth. In the last year, I have been working on a framework that any company can use to deploy a repeatable, scalable and profitable revenue generation machine.
As an ex sales professional, I have first-hand experience of selling at the coal face. I have adapted my techniques from a successful sales career and translated these into Marketing processes. I regularly build outbound sales campaigns that are integrated with Marketing Automation and data warehouses (like Segment) in order to increase the revenue generated from each campaign.