Growth Designer with expertise in analytics and experimentation. Past work includes: The Black Tux, InVision, Burner, Toyota, Prosper and Macys.com.
Growth Design Lead
LexRoman.com
Topics covered by Lex
Talks covered by this mentor
22
Getting Started with Product Analytics
About this Mentor
Lex is a Product Designer who works through the lens of business growth. Her focus is on the impact of design rather than the output of design artifacts. As a result, Lex has a deep expertise in product analytics, early stage experimentation and AB testing - all of which she considers critical inputs to inform design decisions. This is also known as growth design.
Lex has worked on growth initiatives for The Black Tux and Burner. She worked on the commenting and prototyping teams at InVision. Her background also includes work for Carbon Five, Neo and Kluge helping clients drive up conversion and reach new audiences. Notable clients include Toyota, Nissan, Macys.com, Deloitte, Prosper and Joyable.
Lex started a growth designers online community called GrowthDesigners.co which includes many resources, a Facebook group and thanks to Scott Christensen, a Slack channel. She’s currently working on a newsletter and an Instagram TV show aimed at helping designers get more involved in business.
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